Market Research

Technology has changed the research world, yielding a much deeper understanding of customer needs, market opportunities, brand perceptions, product innovations, pricing impact, and much more.


Conjoint Center of Excellence

Flipvista applies advanced conjoint methodologies, including customized “what if” simulators, to steer strategic decisions for major brands. Gain clarity on the ideal product/service mix, cannibalization, and market inflexion points.

A few project examples...

  • Reconfigure product portfolios and pricing for bigger profits

  • Use gamification for better data quality

  • Conduct mobile tests to reach more audiences

  • Measure price elasticity using POS and out-of-market sales data

A few project examples...

  • Use AI to build a dynamic micro-segmentation model

  • Create archetype segmentation to design impactful messaging

  • Employ attitudinal segmentation to understand customer mindset

  • Optimize global marketing investments with country clustering

Segmentation Strategies

Segmentation can be applied in all stages of the customer lifecycle. Achieve efficient targeting and optimal portfolio strategies by identifying actionable microsegments. Refine and optimize strategies with cutting-edge segmentation analytics.

Concept Testing

Clients save millions by relying less on instinct and more on what customers really think and want. Absolutdata’s in-house experts can conduct customized tests on your behalf, or you can use our automated concept testing capabilities.

A few project examples...

  • Launch with customer-approved features and enhancements

  • Conduct price sensitivity analyses for max margin or share

  • Use high-impact packaging design to win share

  • Identify the strongest messages to capture more sales

A few project examples...

  • Gauge brand equity consistently over time

  • Understand key drivers of brand loyalty

  • Improve packaging for stronger brand fit and impact

  • Build custom brand-tracking dashboards

Brand Optics

We’ve developed a robust brand measurement framework that places the consumer at its core. Diverse information sources are combined to provide a holistic assessment of brand health. Know what drives brand equity and how best to capitalize on it.

Media Effectiveness with Media Mind

The what, why, and how of media planning and execution are key to defining the success and impact of any campaign. Our Media Mind offering scientifically brings together survey data, social media, media GRPs and in-house sales to better manage customer interactions.

A few project examples...

  • Design, create and execute highly customized media strategies

  • Align media reach and spend to identify lucrative channels

  • Measure ROI on promotions and media spend

  • Integrate spontaneous feedback from social media

A few project examples...

  • Create a Customer Experience Enhancement Plan

  • Strengthen brand preference through differentiated experiences

  • Stem customer churn to maintain share and lower costs

  • Design customized solutions based on specific business goals

Flipvista Customer Experience Model

Unleash tangible business value by effectively managing the entire customer journey with a holistic customer experience solution. Meaningful experiences increase customer loyalty and strengthen brand affinity.

Global Survey Services

Get best-in-class custom surveys from dedicated teams with global expertise. From survey design and coding through data collection and results dashboards, projects of any size are delivered quickly and held to a high standard of quality.

A few project examples...

  • Conduct mobile surveys for in-moment feedback

  • Access hard-to-reach targets and segments

  • Expedite turn time with 24/7 team availability

  • Reach global markets with multi-country tracking studies

Interested in Flipvista's Market Research?